Mad Pizza

Current Situation

Mad Pizza has consolidated its growth, focused on the core deliverables and ensured that the foundations of the business are healthy and most importantly, profitable.

Future Plans

Mad Pizza will be looking to expand its network and the next phase maybe to consider franchising the opportunity. After a number of years establishing systems and process it is in a far better place to launch its growth strategy.


We engaged with William in 2010 to discuss the organic growth of Mad Pizza in the Eastern Suburbs of Sydney. A vibrant modern take on Italian food the business seemed to have a life of its own and William needed the right team and infrastructure to support the business.

Rather than jumping into franchising or some other license model, William wanted to maintain full ownership and control of the business until he reached critical mass before considering alternative ways for growth. In order to do this he needed some of his key people to buy into the business and focus on the core deliverables. We assist Mad Pizza in identifying the appropriate employment incentive model and implementing it for the individuals that will partner with William in delivering the required results.

Head office was required and separated from the operations of the restaurants. A central kitchen was developed to service the restaurants and to create efficiencies and consistency across the network of stores. We worked closely with Mad Pizza on their lease negotiations and shareholder and employment incentive arrangements for the group.

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