The firm welcomes Automotive Law expert Eric Louca as Partner | Commercial (Automotive)
With a career defined by high-impact legal leadership across Australia’s automotive landscape, Eric Louca has joined Baybridge Lawyers as Partner | Commercial (Automotive) in the firm’s Commercial Team.
Few lawyers in the country understand the automotive sector as deeply as Eric. Over the past 18 years, he has specialised at the intersection of law and automotive business, advising global automotive brands from both sides of the legal table, in house as General Counsel for Audi Australia and Hyundai Motor Company Australia, and in private practice at reputable commercial firms.
Eric’s appointment is another significant addition to the firm, further solidifying Baybridge’s position as a leading franchise and licensing firm across a wide range of industries.
From advising on dealer network strategies and franchise agreements to navigating disputes under the Franchising Code, Eric’s portfolio reflects the depth of his automotive sector expertise. In addition to his strong franchising and general commercial expertise, his work focuses on Australian Consumer Law compliance, from consumer claims handling to advertising, as well as strategic guidance on pricing conduct and competition law.
“Eric has sat in boardrooms and war rooms. He knows how to blend legal insight with business imperatives and that’s exactly the kind of thinking our clients value most,” said Marwan Kojok, CEO & Managing Director of Baybridge. “He doesn’t just understand the law; he understands the market.”
With a reputation for being both commercially savvy and technically sharp, Eric is often sought out by automotive brands looking not only for legal answers but solutions that move their business forward.
“Baybridge stands out as a firm for its clarity of purpose and deep connection with clients. The firm’s core practice areas of franchising, consumer law, and intellectual property, have direct and strong synergies with the automotive industry, arming it perfectly to service both established and emerging automotive brands,” said Eric. “I’m thrilled to be joining a team that’s bold, forward-thinking, and committed to delivering positive commercial outcomes.
About Baybridge Lawyers
Baybridge Lawyers provides legal advisory services to the most successful brands in Australia. At its core, Baybridge Lawyers is a corporate and commercial firm with a strong focus on franchising, support for real estate agencies and dispute resolution and litigation. We provide interconnected legal, strategic and advisory services to a range of commercial and private clients both nationally and abroad. Our experts are united by a desire to redefine how professional services are offered. A progressive culture underpinned by exceptional work, collaboration and building client value means that our services are highly sought after.
