Baybridge Lawyers has added Genevieve Hehir as a new commercial partner in the automotive practice area
Bringing eight years of experience to the firm, Hehir joins from Sydney-based firm Long Saad Woodbridge Lawyers and has represented clients on the Federal Chamber of Automotive Industries’ legal committee.
Her client portfolio spans leading automotive importers, distributors, and dealers across all segments – including passenger, luxury, commercial, electric, hybrid, heavy trucks and freight vehicles from China, Europe, the UK and the US. She also has experience in establishing automotive franchises from the ground up in Australia and advising global brands on market entry, franchising, and compliance.
“I am honoured to join Baybridge and collaborate with such a talented team,” she said.
“I look forward to contributing to the firm’s continued success and helping our clients navigate their most complex legal challenges, particularly with the exciting times ahead in the automotive industry.”
The appointment highlights the firm’s ongoing commitment to supporting its clients, according to CEO and managing partner Marwan Kojok.
“We are thrilled to welcome Genevieve to Baybridge,” he said.
“Her impressive background and expertise add to our firm’s strong ties with building and scaling brands across the globe. Genevieve’s dedication to her clients aligns perfectly with our commitment to delivering top-tier legal services.”
Genevieve Hehir, Partner – Automotive, with Genevieve’s decade of dedicated automotive expertise, she has represented clients on the Federal Chamber of Automotive Industries’ legal committee and is a trusted advisor to the industry’s biggest players. Over this time, her impressive client portfolio spans leading automotive importers, distributors, and dealers across all segments—including passenger, luxury, commercial, electric, hybrid, heavy trucks and freight vehicles from China, Europe, the UK, and the US. Genevieve has been instrumental in establishing automotive franchises from the ground up in Australia and advising global brands on market entry, franchising, and compliance. A sought-after industry advisor, she regularly presents on Australia’s automotive legal landscape at dealer conferences, OEM global head offices, and C-suite executive briefings. Her ability to cut through legal complexity and deliver practical, results-driven solutions has earned her recognition as a finalist in Lawyer’s Weekly’s Women in Law Awards 2023 and the Australian Law Awards in 2022 and 2023. Beyond automotive, Genevieve is passionate about helping all businesses succeed, with expertise in employment law and workplace strategy.
About Baybridge Lawyers
Baybridge Lawyers provides legal advisory services to the most successful brands in Australia. At its core, Baybridge Lawyers is a corporate and commercial firm with a strong focus on franchising, support for real estate agencies and dispute resolution and litigation. We provide interconnected legal, strategic and advisory services to a range of commercial and private clients both nationally and abroad. Our experts are united by a desire to redefine how professional services are offered. A progressive culture underpinned by exceptional work, collaboration and building client value means that our services are highly sought after.
